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 Bold 9780 Review

 

Design and Build Quality

The Bold 9780 and one of BlackBerry’s most petite handsets, the Curve 8900, look and feel practically as if they were stamped from the same die. Both measure exactly 4.29 inches tall and 2.36 inches wide, with the Bold packing just a smidge of extra flab on the belly for a thickness of 0.56 inches and weight of 4.3 ounces with battery. Make no mistake: the extra decimals can’t do much to diminish the superbly pocketable size and weight of the new Bold, which sidles up right next to the very similar Curve 8900 as one of the most portable smartphones we’ve ever tested.

True to the styling of the original Bold, the 9780 comes trimmed with a hefty dose of chrome, with a broad swoop on the chin, thin rails of it running up the sides, and another thick stripe on the top back. Fortunately, none of the panels are quite thick enough show fingerprints, and the rubbery black plastic used on other parts of the case repels them nicely. The full leather-wrapped back that made a splash on the original Bold has been toned down into a more modest patch of black leather on the battery door, but it still makes the same executive fashion statement. The solid feel of the phone helps complement that overall aura of quality, too.

Specifications and Features

Form factor aside, the hard specs on the Bold 9780 very much resemble its predecessor. You get full 3G Internet (a much-needed feature that scared many would-be buyers away from the Curve 8900), Wi-Fi, Bluetooth 2.0, and GPS. Like the Curve, it also uses a brilliant half-VGA (480 x 360 pixel) display and 5-megapixel camera – an upgrade from the 3.2-megapixel model on the original Bold 9700. Out of the box, the Bold comes stacked with only 512MB of internal memory, but RIM includes a 4GB microSD card in the built-in expansion slot. The slot, which is behind the battery door, can smartly be accessed without removing the actual battery, and accommodates cards up to a whopping 32GB.

Connections and Layout

Like almost all BlackBerrys, the Bold 9780 places the screen and QWERTY keyboard front and center, with a strip of the most commonly used controls (talk, end call, back, etc.) dividing the two, easily accessible with a thumb. On the right-hand side, a bubbled-out volume rocker and camera shutter button make it easy to access those dedicated functions. On the left, it offers a standard 3.5mm headphone jack, microUSB charging and data connection, and programmable shortcut key.

Sound Quality

Conversation quality at both ends of calls was as close to landline quality as we’ve ever experienced, with no network echo or warble. The phone produced in some of the crispest and cleanest cell conversations we’ve had.

 

Goodbye, Trackball

BlackBerrys have always been known for their trackballs, but the Bold 9780 follows the divergent path of more recent BlackBerrys like the Curve 8520 by switching to an optical trackpad. Swipe your finger over the gem-shaped button center button and it acts just like the trackpad on a laptop computer. While BlackBerry fans might initially miss the grind of that tacky little ball, they won’t miss the reliability issues that always seemed to come from it collecting lint. We quickly acclimated to the new style, happily trading in the tactile feedback of the old trackball for a slicker, quieter solution.

 

Keyboard

The keyboard on the new Bold may seem like the most obvious casualty of the shrink ray, but the smaller size might not be as unpalatable as you suspect. Although a step down from the oversized Bold 9000, the new keyboard offers all the crisp feedback BlackBerrys are known for, all in a build that feels tighter, more refined and quieter than the already-admirable Curve. BlackBerry knows keyboards, and we’re convinced this is just about the finest QWERTY you can fold into a space this size, even if it is bordering on too small

Camera

We loved the 5-megapixel camera on the Bold 9780. It autofocuses with a quick half-press of the center button and snaps sharp, focused pictures with reasonable color a second later. The LED flash even musters workable snapshots in the dark, although you can expect a healthy dose of typical low-light noise to go along with it.

Battery Life
Despite the smaller size of the phone, RIM has kept battery capacity at 1500 mAhr for the new Bold, but
 
 
 
Screen

The display on the Bold 9780 matches the Curve 8900 exactly for brightness, resolution and color, which is to say, it’s amazing. Granted, at 2.44 inches across, it won’t run beside full touchscreen phones, but half-VGA brightness crammed into such a tiny area produces a tack-sharp display that makes even the tiniest text and details look crisp. A powerful backlight produces all the punch you need to read under all conditions, without washing out the deep blacks and vibrant colors.

Software

The Bold 9780 ships with the same BlackBerry 6.0 operating system that just shipped on the Torch 9800.

Apple, Palm and Google have all stepped into the 21st century with flashy, updated operating systems, leaving Microsoft, Nokia and RIM as the old men of the smartphone world, but not for long as 6.0 is due later this year, taking on the likes of Apple 4.0. We still prefer BlackBerry OS to Symbian or Windows Mobile 6.5, and it admittedly juggles business tasks exceptionally well, but the antiquated look and relatively small app store feel like rust on an otherwise shiny new phone.

The biggest letdown may be the lack of improvements to BlackBerry’s default browser, which lags, quite literally, behind competitors. The tiny screen also hampers browsing on pages not formatted for the Web – even if the fine resolution does make text readable right down to near-microscopic extremes.

Call Quality

Although dialing with BlackBerry’s miniature number keys can be a pain, the Bold 9780 exhibited excellent call quality on Vodacom’s network in Gauteng. Calls to a landline for reference sounded rock solid, with callers on the other end noting that we sounded as if we were on a landline as well. It distinctly lacked any warbles, blips or distortion, making it one of the most competent smartphones for voice use we’ve tested so far

Conclusion

The Bold 9780 essentially takes that winning design and adds the crucial missing element in the form of 3G Internet access, along with a better keyboard, optical trackpad, and even longer-lasting battery. Say what you will about RIM’s glacial advancements and bland OS: Although the Bold 9780 lacks the frills of an iPhone or Palm, for utilitarian business users, it’s one of the most polished smartphones on the market today.

Highs:

Optical trackpad
Solid build quality
Landline-like voice quality
Tack-sharp screen
Longest battery life of all BlackBerrys
Build in GPS

Lows:

Keyboard potentially too small for larger fingers
Slow browser


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